Preparedness doesn't sell...

Someone needs to tell Les Stroud, Bear Grylls and all of the folks producing the disaster preparedness shows on Discovery and Nat Geo. I Survivied this, survivng that... Yeah, no one wants to be reminded that disasters happen.

Perhaps she doesn't know how to sell it or maybe you could attack it from a different angle that she thinks she could sell.

And I didn't intend that to sound so snarky.