I think they are right that no one would buy it. The cost between a smaller truck and full size truck isn't that much anymore,if you ad the cost of a diesel to a smaller truck then its cost will be more than a full size. Thats one of the reasons I moved to a full size myself, the initial cost was about the same, economy was the same and to have room for the kids in the smaller truck I'd have to have the quad cab with the 4.5' bed where a full size I could get an extended cab with a 6' bed since the back of the extended cab was big enough to fit the child seats.