It used to be very popular with the backpacking crowd, as a fast morale and energy boost on one of those days when hypothermia creeps up behind you.

I didn't mind it, but I could make instant cocoa with instant coffee just as fast, and get sugar plus caffeine while setting up the rest of camp and cooking supper. (Later in life, discovered that a tot of whisky or black rum in the above would solve most problems, provided my body core was good and hot.) Plus I didn't get that very odd lime-flavoured goo on my teeth and tongue.