Not trying to be a stick in the mud, but how is your product different than this:

http://countycomm.com/Candle.html

I mean, it's cool that you offer packs of wax as refills, and the accessories are kind of fun. But really, I already have a pot, could figure out a stand for it, etc.

In terms of the actual candle, what makes yours better? Also, are you planning to sell the candle seperately? I could see more people willing to give your product a try if they could get the candle at a reasonable price instead of the whole package. They could always buy a full package later if they decide they like your product.