The whole preparedness thing is often too much for many people to handle. Even if they have a bit of interest, it appears too complicated.
I think this is a good point. If someone were to look at where I am now in terms of preparedness and didn't know the individual steps I took to get here, I could easily imagine it would appear to be a near Herculean feat not to mention a ridiculously expensive endeavor. And even though most people suggest taking small steps, if the steps aren't laid out it can appear to be too much of a task.