Have you considered some form of training classes that area NGO's might provide for free? These in conjunction with local VFD fundraising cookouts might get folks leaning in the right direction for learning.

Maybe negotiate with local retailers to have different preparedness booths. Like a big box home improvement store with home prep ideas, etc. I bet PANG or other reserve would help also. They love large groups to speak with/recruit from.

Since you are relatively well connected with the press, maybe you can network through to the new "common sense" FEMA director. He might surprise you by showing up or sending help.

Just brainstorming now. More later