The whole preparedness thing is often too much for many people to handle. Even if they have a bit of interest, it appears too complicated. And if they google 'survival', they get lots of strange stuff with weird people: knife people, gun people, the Burt Gummer overkill effect. To them, it looks scary. People don't usually embrace scary.

If you want to get your point across to someone, try to make it ONE point, not fifty. And make it personal to them, a need that they can understand. Once they can see the need and prepare for it, they can take one more step and deal with something else.

K.I.S.S.