There are many reasons why people do not prepare. A short list of the most common reasons:
- Risk perspective (People think its not going to happen)
- "unrealistic optimism" ("it won't happen to me")
- (lack) of trust (not trusting government)
- Personal experience ("nothing happened last time")
- Attachment to the community
- Personal responsibilities
- Denial behavior (people unable to handle psychological, avoid the subject all together)
- Not knowing what to prepare for.

Actual preparedness education has very little effect. This makes it very hard for any organisation to change human behavior. So i agree with the guy on what the ideal world would be. But how?