Haha, I get what you are saying.
But really.. if I`m hauling a darn trailer I`m gonna have at least 10 gallons of water, propane, a real stove, etc... The gear is so minimalist its like why not just use a bag.
Well, it does include purification tablets so you can safely get some water from a puddle or the floodwaters. ;-)
Now that you mention it, what's going to kill me is hauling the water that I'll need to re-hydrate from the exertion of pulling that trailer by hand.
To be fair, it's meant to be pulled by a vehicle.
If your vehicle is going to be full with passengers (as mine will with all the carless neighbors) and your roof can't handle a heavy load (I think my Element is limited to 150 pounds, or less), then a trailer is a very good idea.
This one may not be the best deal. But I applaud the initiative. And if it's getting publicity then so is the larger subject of being equipped to survive.
Reminds me I need to put heavy-duty foil on my grocery list. One of Doug's tips provided gratis in the Mk5 box.