Everytime we have an earthquake ( and there have been several lately) people rush out and buy the car kits with boxes of water, a space blanket and cheap flashlight. Most of them sit in the trunks forgotten, mere placebo. The news stations again remind people of the need for an emergency kit while covering stories of 'survivalists.' Local companies sell assembled 'kits' who's only updates are naming them for the latest apocayptic event including the lakers losing.
What are you going to do? Just smile and be helpfull to people who 'get religion.'