Understood, and sometimes I agree. But nothin will kill you quicker than cynicism. Or lack thereof...

There is a science to risk communications that I'd like to learn more about - an actual best method to put across risk to the public to have the most desired effect and to minize bad ones. If everyone understood risk the same way it would be easier, but we don't. Personally I'm happy with the public health messaging on this so far, but I am inclined to listen with a selective ear: looking for key words like deaths, lethality, heavy hospitalization rates, overtaxed respirators and licensed technicians etc etc