I like green or brown for tents, packs, sleeping bag, bivy bag, etc. I usually wears some camo, a vest or jacket, hat, etc., and blue denim Wranglers, other clothing are usually earth-tones as those are the colors I like and wear every day. Small items like knife, flashlight, saw, compass, etc. I like to be bright colored, orange or yellow or white so I can find them easily if I drop them or don't remember where I laid them down (it happens more and more frequently).