It all depends. If you are hunting, you might want camo, but you have to remember that if you are moving around at all, that animals hear really well, and people are quite noisy, which kind of defeats the idea of camo. Animals are keyed to colors, but much more to movement. If you are just walking around, hiking or what ever, it doesn't really do any thing except enrich Cabela's and other stores. A friend of mine got a camo pocket knife. Lost it the first week. Put it down, forgot it, went back and couldn't find it. I hunt alot with Aboriginal people, and camo is not even thought about. I think alot about camo is a personal perception. Thats my two cents.