Maybe spread some unsubstantiated rumors on the internet that say something to the effect that if you get lost in the great outdoors and nobody knows you're missing, you could die.

What exactly does "experienced skiers in unfamiliar terrain" mean? They were very capable of getting seriously lost? The more I think on this the more I think Benjammin is correct.

"Life's tough. It's tougher if you're stupid."
-- John Wayne