Please note that the cease and desist letter doesn't raise the issue of slander or liabel only intellectual property. If Mr. Ralston were concerned about his reputation or good name he would be litigating over slander or liabel. The only value of securing his intellectual property is so that none other than himself will profit from this valueable property. I am certain that the lawyer is not writing these letters for free. He may be writing them on speculation that there will be enough value proceeding from the activity to pay his fees or he may have already been paid by Mr. Ralston who, likewise, must feel that there is enough value in his intelectual property that he can recoup the fees paid to the lawyer. It is not much of a reach to conclude that the intent here is to safeguard this valuable intellectual property in order to later capitalize upon it in the form of book, TV or film version of the story.

The weekness of prosecuting any web site based upon local laws is already been proven by large precedent. If Mr. Ralston were concerned about slander or liabel then he could be prosecuting on much broader laws.