Just another way to look at it:

Why not simply ask Doug to desist (for whatever reason)? Why go to all the trouble of a) hiring an attorney and b) one who practices in one of the few (3 was it?) states that has that specific law on the books?

I'm philosophicaly with Doug w.r.t. to his reaction to receiving a letter from an attorney rather than simply a note from Aron (or his Mom or g.f. or buddy or whatever...) Actually, since Indianapolis is only about a 5 hour drive from me... nah. But seriously - wouldn't better council have been "Well, have you asked Mr. Ritter to stop using your name...?" Eh?

As I said, another viewpoint.