All I know is, if the price goes up, I'm out. I pay for basic cable now, only $20 or so a month, and think its a huge ripoff. If they plan on charging me more, I will cut my cable out completely, and likely spend less down time doing nothing. Personally, I think its creating a "needed market", not that we need it. Kind of like the high def radio, or satellite radio...the market didnt exist for it before, but it does now, and lots of people buy into the hype. Me, I refuse to pay for something (radio in this case) that is free. Besides, I like listening to MY music; not whats on the radio. I just think that hyping this HDTV crap is over the edge, but, thats MHO.