According to the title of the breadcrumbs it's attributed to Adventure Medical. So maybe this is thinking that there's a problem where none exists?

Here's the navigation:
Camping Supplies > Accessories > Survival Products > Adventure Medical Pocket Survival Pack

Even so, I could go out today, create basically a pack that is identical to Mr. Ritters, copy about everything but the text instructions and anything that's Trademarked and slap any name on it that I want. There's no product in that kit that's not already commercially available or patent infringing. It's a pre-packed kit. Though I think if this place is truly selling these as their own, that's deplorable business etiquette, it's probably not illegal as long as they stripped out trademarked or copyrighted materials for their own.