I'd suggest that one can't operate a site profitably with a traffic profile like this:

http://siteanalytics.compete.com/equipped.org+outdoors-magazine.com/?metric=uv

http://www.quantcast.com/outdoors-magazine.com

It's one thing for a nonprofit org like equipped, but 9.5K pageviews isn't going to attract any kind of ad base, and it would seem that that's the case here.