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If anyone can cut through marketing hype, it is Mr. Ritter.

Read Doug's reviews of commercial survival kits.

Now read the detailed description of Doug's aviation survival kit or even the pocket kit. He goes through exactly why he chose each and every item. When something is a compromise, he explains why. Name anyone else that does this to the level he does.

When people here buy DR gear, it is not because of brand loyalty or celebrity status or even because it is for charity. People buy it because they know Doug's picked it apart, found all the weaknesses and either fixed them or told us about them.