Its certainly a very basic kit, but much better than nothing, which is what most people have !

I dont think that such kits are aimed at members of this and similar forums who can no doubt do much better, they are aimed at Joe public who has not the time, knowledge, inclination, or money to prepare in depth, but might spend $50 on a ready made kit.

The contents are suprisingly similar to the emergency kit that I keep at work, intended for sheltering in place or in a nearby public building.
Certainly not intended for cross country travell, or long term survival.