I agree with Martin on this one... but maybe the warnings need to be to the lowest common denominator. Instead of "certain death" they need say something like "Get the F&$* out!! You all gonna die!!!"

Also, instead of rescuing the 2000 or so folks that changed their minds at the last minute, say "tough. we told you. see you tomorrow." Have this happen a few times, and people will wise up to the fact that, yes, you need to leave when we say so.

As for a 72 hour kit, it's probably not enough. Personally, I have a case of MREs and 2 pallets of water (the commercial, 24 bottles/pallet type). That's my bare minimum, not counting the 3 days in my BOB, a few days in my car, or the "extra" stuff I have.

If there's a hurricane coming to me in Detroit, my explorer will be loaded in under 30 minutes, gassed up in the next 10, and heading somewhere else within 45