[quote=ToddW][
There is an effect called pressure against judgment. This is where stimuli accumulate in such a way that their combined effect causes you to act against your baseline good judgment.
See any group of adolescent males for examples.
Jeff
HEY!!
actually, I understand this phenomena, i actually saw it at my school sometime last year, there are diving blocks at the pool used by swimmers, and we were jumping off of them having a good time, then someone went up and the rest started chanting "BELLY FLOP! BELLY FLOP! BELLY FLOP!" and then they did, against their better jugement.