A few notes just to put things into context.

Duct tape:
No matter the brand all duct tape adhesives degrade with age. Almost all are rubber based adhesives. Higher temperatures, excess ventilation, and petroleum vapors and ozone all take their toll. The tape will store longest if wax paper, or other non-stick material is applied to the sides of the roll and the whole thing is tightly sealed in an air tight bag that is kept in a cool location and well away from chemicals or ozone producing machinery.

Most duct tape failures come from poor application, cheap tape or good tape stored too long and/or under less than ideal circumstances.

Every time you unstick the tape, including when you take it off the roll, you lose some stickiness and bonding ability. If your fingers touch the adhesive the oils on your skin will make the adhesive in that location less effective. Your best bet for eliminating the problem is to keep the tape on the roll until final use.

To get maximum adhesion the surfaces where the tape goes have to be clean, dry, and completely free of oils or wax.

When you apply the tape, if possible, round the corners off. The square corners always lift first and once the tape starts to lift it goes quickly. Just cutting the corners off to create a forty-five degree angle can make a big difference.

When applying tape spend your time getting the first layer to stick as well as possible. A 50% overlap is usually as good as it gets. Adding more layers doesn't usually increase the strength of the job.

Gorilla Tape is good but very expensive. Mostly because they use a double-thick layer of good quality adhesive. Old Guerrilla Tape poorly stored is not much better than the discount store brand. High-quality commercial duct tape is almost as good as new Guerrilla tape if you buy it from a supply house which goes through a lot of it so it is fresh. It is about half the price and will store for years in good conditions. Also watch the lengths on the rolls. Guerrilla tape has a much thicker adhesive which means there is less of it on a typical commercial roll.

Electrical tape:
This stuff is also time and storage sensitive. Good tape become bad tape as it gets old. Pretty fast if you store it where it is hot and exposed to petroleum vapors.

The key to a good job is the start and finish. Getting the first wrap on smooth and tight on a clean and dry surface is a good start. Winding evenly with an even stretch, a 50% overlap and working center to side to center pads the splice. Finish by cutting, not tearing, the end off about three inches long. Once cut allow the tape to contract for a bit. Then stick it down. Rounding the tips or just cutting them off at forty-fives, along with allowing the last wraps to relax, eliminates most of the tendency to lift and snag.

3M Super 33+ is pretty much the gold standard. It's ability to stay flexible when it is cold, firm when hot, strong elasticity, tough body and durable adhesive keep it easy to work with and popular for high-quality work.

3Ms Scotch 700 is a good quality general-use electrical tape. Good for pull-heads, wire control, binding and less important work. 3M 88 is thicker so it makes padding out wear points and strain reliefs faster.

Buy quality but know when and where it is worth the extra expense. Store what you buy well so it doesn't degrade. Use proper technique when you use it so you get the most from what you have. A single short piece of tape well applied is usually better than a whole roll applied haphazardly.