Nalgene has handled this beautifully. Rather than trying to defend their product, or dispute the science, they voluntarily remove their stock from the shelves. Now, instead of being seen as distributers an evil cancer causing agent, they act quickly and are seen as good corporate citizens looking out for our collective best interest.

Able to maintian their customer base thanks to their quick action, Nalgene rushes their new BPA-Free "Tritan Everyday" product line to shelves. Everyone throws away their polycarb bottles and heads out to pick up a replacement. Oh, and it's the familiar, friendly shape and is odor free. Everyone drops ten bucks a pop on new bottles from the people we trust.

Kudos to Nalgene for turning a potential PR and sales nightmare into profit.