From a personal standpoint, it's "too little, too late."

Not to mention a lot of it is at best, ill-advised...quite frankly, the web site is at best designed to tweak the public curiosity. Someone who's read it and interested will certainly read between the lines and investigate on their own...but sheep will bleat over their duct tape and drop-cloth purchases as they choke to death over the fumes of journalism <img src="images/graemlins/smile.gif" alt="" />