CJK,
Yes you are right the basics are key and direct pressure is a proven basic skill. I am sure you are better suited to judge this product than I am. I just thought you were dismissing it as now I know you were not.
I would place it just before a tourniquet in degrees of bleeding and its appplication but this QC Sport product will work for soccer moms too.
Blood freaks a lot of lay people out so this takes that component to a less severe level. It stopps the blood.
PM me and I will see if I can get you a sample. Sorry folks I only have access to a few samples.
Bill