Thanks for the input everyone.

I also thought it was one of the better commercial outdoor kits I've seen. I agree the kit is a bit minimalist in the FAK and the water areas but it serves as a good base for a starter/dayhike kit.

I think when I give these out I will want to include these customizations:

1. Iodine crystals or liquid tincture (for more water purification capacity and first aid disinfectant ability)
2. Sunscreen wipes
3. A ziplock with a few large heavy duty black garbage/leaf bags
4. A small knife (e.g. the Buck Hartsook neck knife

Thanks for the suggestions and comments!
Cheers,
Nemo