Maybe 'cuz it's early, and I had a late night, but I could not find anything about a "compass ring" at that site. Finally located one model that mentioned an electronic compass, which has a bezel "...the bezel serves as the compass rose to track position..." I have to assume that the bezel simply lets you set the heading you want to follow at, lets say, the 12 o'clock position, then when you hold your wrist in the proper position you can sight across the face from 0600 to 1200, pick a target, and head toward it.

I have a Casio Triple Sensor with built in digital compass. Works fine, seems to be pretty accurate when compared with a "real" compass. And undoubtedly cost a whole lot less than a "luxury" watch made in Europe. Not real fancy to look at of course, but considering how hard I am on watches (the face always seems to get scratched within the first couple of days I own one), I would never buy a high dollar watch...