I got one from a preparedness website...just to see how much they packed into it and how they did it. Like any that you would find in the stores, the quality of the items was lacking...but then I paid $14 for the whole thing, so who can complain?

Yes, these things are becoming very gimmicky. I started figuring out what I would want in mine, and the cost of it...got over $200 and I wasn't finished yet. Definitely not marketable to a wide audience based on cost, but for my own use...