I agree. What is their definition of prepared? It can range from having a couple bottles of water to ten year supply of food. I also don't understand what they mean by "if preparedness products were more available"? What perparedness item isn't available to anyone living in the US? I can't think of anything special in a emergency kit that you couldn't find at a local store. Being prepared basically means having stuff that you would use or need on a day to day basis, not some fancy tools or special dehydrated food. That kind of stuff makes it easier, but it's not necessary. I think you're right about one thing, it's not about availablility, but just plain laziness on the part of most people.