People in the 'survival' industry would give their left arm for Ralston's publicity. His immediate legal threats against ETS and others not to publically discuss his mishap revealed a cavalier mindset of reality that brings criticism and company with Treadwell and Bear. Ron signed up as advisor and 'Discovered' the Discovery Channel are hardly ethical. Thats why we sign contracts. Ron's thread was, as always fun to read. It looks like Les Stroud is now the antichrist instead of Tom Brown. Again, the 'pie' of this curious industry is only so big, and people out for their slice often as not get most of it on their faces. This no doubt, from hacking into it with such big knives. Sadly, the religous cult phenomon of Guru personality cults seems pervasive in survival. I'm going to curl up later with some first editions of GREY OWL. Now he was the real deal!