I wouldn't say that you are like that Jeanette, you write about being in a big city because you enjoy living in Dallas. Not because you want anyone else to be envious of your life. To me the results are predictable because there are people who believe in the "perfect" life and even though they don't have it yet it is out there waiting for them and if you have found it, they can too. To me, if I post a picture of a new Doug Ritter knife on this forum I hope it makes everyone jealous is different than the real reason. Here, aside from the fact that knives are just cool, most of the members appreciate the fact that a Doug Ritter knife is a well made tool that works and that they are not the only one who bought yet another knife. I'm sure that the outcome in Zilla's experiment could be debated for a long time but does it make a real difference in most lives?