For what they had probably right at a million. Our ladder truck in 2002 cost about 750k.
Watching that video gave me the hebie geebies! Years ago we were fighting a fully involved barn fire. I'm on the first engine in. Myself and a buddy pull a 2 1/2 inch diameter line across the front of the barn. We duck down out of the heat behind a trailer waiting for water. When the hose started to inflate i cracked the nozzle to let out the air and the whole thing just deflated again! Looking underneath the trailer we saw that the hose was on fire!
Behind us was an 8ft high stockade fence, in front was a wall of flame. (Did you know that with the proper motivation you can climb a 8ft high stockade fence in full turnouts with airpak on!)