I am very happy to have this feature, and I love the fact that my mobile phone tracks its location constantly.
I also love the fact that it retains these positions, and allows me to geo-tag my photos and videos, automatically geo-tag my notes and more. It makes it easier for me to do my job, to manage my personal media and to do things I never could before, like immediately locate a friend's iPhone when she lost it Sunday (we used the "find my iphone" tool and found it next to a driveway in the deep grass).
In my experience, people seem to have this sense that they are individually important to larger entities, such as governments and corporations. Most of us - myself included - mean nothing other than "market share" to companies that would track your location. There's no deep secrets here - 99.99% of location tracking is about selling stuff to people.
I remind people that there are plenty of other things that track your behavior and your location:
- Credit Cards: your geo-transactional profile is used for fraud detection analysis.
- Vehicles: All "EZ Pass" and "Fast Pass" tags are used not only for toll collection but also to monitor and report on traffic flow (how do you think they create those real-time "travel time" signs and flow-rate maps you see on the news?")
- GPS Devices: Many GPS devices record your position and report in the aggregate routes and travel speeds that makers of these devices aggregate and sell.
- Grocery stores: If you use a "bonus card" every last thing you buy is tracked. If you are a woman, they can (and do) use this data to determine your menstrual cycle and create coupons accordingly. If you shop in more than one store, they can (and do) determine your work ours and even profession. See also "Credit cards".
- Car Radios: If you have a car radio, and you turn it on, there are places (parking garages mostly) that have sensors that can determine what station you are listening to (It's done with the IF frequency re-radiation). This data is collected and sold to the media business.
- Set-Top Boxes for televisions: Every show you watch, every commercial you skip (if you have a DVR) is tracked and data about that information is sold to various companies.
- In any urban environment, you are photographed or video recordings are made of you 2,000 to 3,000 times A DAY. If you are in a more rural area, this number drops, but if you go into a store, buy gas, use a bank you are DEFINITELY being video recorded.
We are a connected society - and like a small town, it's very hard to pass through unnoticed. While there will always be a way - and need - to be "anonymous" - it has always taken more effort to be in a society and invisible to it.
The history of opposing "location tracking" goes back centuries. When house numbers were first proposed, back in France in 1512, there was an uproar, because it would be a "violation of privacy". The same goes for zip codes, UPC codes - whatever identifiers are attached to you and your property - have always been opposed as intrusive - until the potential for intrusive is outweighed by the benefits you get individually and as a society.
Remember - for each of these advances, you can opt-out, and it does not necessarily mean living in a plywood box Ted Kaczynski style. The Amish do rather well (even though they use GPS-guided diesel tractors driven by "the English" for them)and there are some lovely "off the grid" communities scattered throughout the world.
But if you want your economic standard of living to sustain the lifestyle to which you have become accustomed, you can't have it both ways. You don't want to be tracked by a mobile phone? (and ALL mobile phones smart or not can and do track you location) Well guess what, the location of the phone is essential to how they work - so if you don't like it, don't get one.