The Rubicon model? I am sure impressed with the concept. A real Jeep with adequate space really makes me want one! I hear that it will take about $33K for one with all the bells and whistles. Not exactly cheap, but Jeep's are known for decent resale too. Unlike my nice '04 Trailblazer that has lost considerable value due to high gas prices, and deep discounts on new ones because of sales slumps. I will be lucky to get out of it after putting 10K down, getting a 7K discount and paying on it for 2 years! Grrrr.