A Japanese baker has developed a canned bread that remains soft, with a shelf life of three years. Any application for you guys?

There is a short video if you have Facebook:

https://www.facebook.com/watch?v=340982055320755

If not, there is a much longer video on NHK:

https://www3.nhk.or.jp/nhkworld/en/ondemand/video/2091014/

I checked and it seems like there is already canned bread out there. I'm not familiar with this type of product as my emergency plan is just toughing it out without fresh bread. I suppose the Japanese inventor might have improved on the texture, or perhaps developed something that works well for the Asian market. (They tend to like softer bread, and usually they're not fans of dense bread.)