I saw bear on some talk show a little while ago, he actually seems to be a likeable guy. At the very least I don't think he's stupid or has a death wish. Also, I can't imagine him promoting himself as a survival "professional", but he's just another actor in a TV show, and he's doing what actors do, and that's generate ratings. I still wouldn't follow any of his "survival" advice.

Maybe they should include warnings at the beginning of every show, for the kids, but ultimately it's not his responsibility to control what kids watch, especially since he's not on public television.