$700 is very pricey and from the details on the website it is being produced as a limited edition by a very good custom UK based knife maker. The knives look top notch and I suspect that you can pay the same amount for a limited edition knife produced by the likes of Pat Crawford and many many others in the US. The 'bear' moniker may put some off some for those who know better. High priced jewelery for stock exchange executives Super Army Soldier (SAS) wannabes. It would appear there is roughly a $300 premium for the 'bear' moniker