Yep, very impressive design, but looks more like a fancy/decorative home storage solution to me. The precise dispensing feature is probably crucial during bumpy ride on a personal airplane. But it's definitely not the smallest battery case for EDC, and it's probably heavy. Hopefully its plastic could substitute for a good tinder?
I'm using battery boxes similar to those of DealExtreme
http://www.dealextreme.com/details.dx/sku.3558 for several years (I don't remember where I've got 6 of them, but it was some local photo store, I believe). The molded hinges are still functional. One of the advantages to me in this model is that it holds securely 4 x AA, or 4 x AAA (in perpendicular direction). Batuca looks very similar, but an AAA will rattle in it.