Homer J. Simpson from 123 Evergreen Terrace in Springfield...

Wait a second, I thought I lived at 123 Evergreen in Springfield... Oh, wait, it's a poste de resturant. :P
I do agree Chisel, I thought that was basically pointless, but asking for a town or zip does have a function. It's "marketting", as in selling the concept to those towns who's people just aren't getting it. But it is still a LOT better than anything else I've seen from any federal, state or provincial government agency in the US and Canada for those of us south of 60N.