While this may seem inadequate to us, I'm guessing that the general public really has to start somewhere. If the government could actually persuade everybody to set aside a dedicated two-week-per-person supply of food, water, and medications, just think what a huge step forward it would be. When you factor in the rather large amount of foodstuffs many people already have hiding in their pantrys and fridges, then two weeks doesn't seem like too bad a beginning. But water always seems to be the weak link. I'm afraid you are just not going to get most people to store 70 gallons of water per person around the ol' 2 bedroom apartment. You'll be lucky to get them to store 1 gallon per day.