It isn't always the scientists. A scientist has a theory based on an observed phenomena. He mentions it in a journal, or in a forum like this one (there are a few good ones for the various sciences, but with restricted access). Someone notices it, usually a "science editor" or "advisor" who failed for whatever reason in their particular field, and passes it on to his editor who has all the scientific comprehension of a tape worm on the principle that our eager young space cadet is partially paid by the word or article. From there, it gets published.
Remember, all the news that is printed to fit.
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-IronRaven
When a man dare not speak without malice for fear of giving insult, that is when truth starts to die. Truth is the truest freedom.