The answer to this really depends on the situation and honestly I think you need to be prepared on some level for both "bright colored I need and want to be rescued" situations and also the "I need and want to blend into the crowd or woods" situations. I can see where both would have their place. For me in my vehicles it's the bright colored I want to be rescued but at home and at my office I have clothing that is designed to blend in and not attract attention to me.