I like the Swiss Army Adventurer or the Hunter. They have locking main blades, some non-locking accessory blades that are handy ...are relatively small and are $22 or $27 from
www.budk.com. Have also found them at
www.knifecenter.com, though I haven't checked their prices recently.
The previously mentioned military knife is nice ...though not many other blades or uses....I prefer locking blades since folders that fold up when you use them only can contribute bad things to your survival situation. For small kits ...folder is best option for me ...bigger kits can have the fixed blade knives ...I like Ka-Bar ...decent price, good product, not a huge $$$ investment. Sometimes can find sales on para-cord wrappend handle blades for less that would work.
I also like the Leatherman Micra ...they are about $20 or so, but their blade is small...and I carry one all the tiem anyway ...so for a small kit something more is nice.
Love the Leatherman Wave also ... one in my kit in case I'm not carrying my other one...but they cost more (~$68) so to keep costs down my Adventurer is in my kits too.
I am leary of spending $100 or more for a blade I stash away for emergencies and don't use as its reserved for emergencies... that's a lot of $$ to tie up since all the other components cost real money too when you add it up. But that must be tempered with quality too.
One has to draw a line in the sand at some point.