There is potential for nalgene kits.

First read this article:
http://www.alpharubicon.com/prepinfo/disposablecachelrrp.htm

Now, how about someone who frequently backpacks to some favorite spots and wants to be prepared? I guess a few Nalgene bottles filled with extra (seldom used) survival items can be cached along the way and around those favorite camping/fishing/hunting spots and they can make a valuable asset in case something happens like losing your gear or whatever.