Hmmm...same here, I check when there is a new posting, and/or during my first login for the month.
The administrators could probably look up the click through traffic in the dedicated section to see how busy it gets as compared to the main forums.
FWIW, I suspect that these are placed in a dedicated sections to prevent the forum from looking too "commercialized" which I can appreciate.
That said, ETS may be able to generate a bit more of a revenue stream by making monthly "stickies" in the other forums.
In any event, I defer to Doug et al as they've done an amazing job with developing this site and maintaining the content and good taste for all.
Regards,
Comanche7