Maybe an idea would be to tack on a small fee or tax to the sale of any outdoor and sporting goods product. A penny per dollar perhaps? That wouldn't break anybody's bank and retailers won't suffer if they increased costs by that small amount. Proceeds could be used to better equip SAR personnel or whatever the SAR think it should go toward. Maybe even life insurance in the event of something unfortunate happening to a SAR person.
A penny on a million dollars of sales in a state would generate $10,000. A larger state that might have a large volume of sales would increase that amount. A billion dollars of outdoor and sporting goods sold would generate $10 million for SAR. No chump change there. And if the fee were larger than 1%...you get the picture.