A very informative article projected to a mainstream audience who probably would never have thought about carrying this gear or adopting the right mentality about a subject most of us take for granted and are constantly prepared for. Whilst we huff and puff about eating about local wildlife, lets just give them the time to digest these bite size pieces of information that come after the kim tragedy and when their awareness grows, then you can provide or fine tune them for a better state of readiness.
Nonetheless, a good starter read for a vast subject. Thanks for the link