it depends on the reason you are having to 'bug-out.' And on the reason you feel you may need to bug out. In my own bag, I carry "hippie" looking clothing, and my bag is a Northface Scarab, as I want to look like a hippie hiker to any helicopters that may spot me. I plan on cacheing mil-spec gear though, but I want to look like a hippie for a few days after I vanish.
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When all else fails,
vote from the rooftops.